About the #✨marketing-dept Calendar This calendar contains both tasks & deadlines as well as scheduled posting times. The following emoji legend is in use: ❓= This means there is a scheduled theme/post that needs to be planned! 📧 = Means this is an e-mail via Klaviyo 📣 = Means to post on Announcements & Socials 🖼️=Art or photo post to socials Major Campaigns : This is a campaign, which can be any kind, which is the major promotion of the current time. This campaign requires teasing and lead up, and CTAs for this campaign may be customized or built in, open the event for notes. Major campaigns should always have a matching Teaser Period Taste Test Campaigns : This is the duration of a Taste Test. This is when we promote this particular taste test by referencing it in conversation, posts, reposts, etc. Taste Tests are always one week long, and they do not stack. There is one at a time, and there is CTAs standardized into these campaigns.