Email Template: Kitchen Update

Below is template and examples of how to prepare a Kitchen Update email. Kitchen Update Email Format *All product names or website references contain a direct link with utm tracking Personalized greeting (i.e. "Hi {{first_name}},") Introduce yourself and the Sushi Tomodachi Sushi Bar Reiterate why they, as an individual person, got this email Reiterate what the Kitchen Report email is about Table of Contents/Update Bulletpoints Must include: Kitchen Updates, a sale CTA, a Tasting Room Member Reminder/Membership Enticement CTA Updates, separated into divided sections End the email reminding people how to get updates from the kitchen Sign off with your name and title Verbiage Standards Always speak as yourself, give yourself some credit! Always speak as if you, the person, are speaking to an individual member, a single person. (i.e. Hey you! vs. Hey everyone!) Always use the full title of "Tasting Room Pin Club Member" - It is a mouthful but it differentiates them and educates non-members about what the Pin Club is. Always use full Product Titles (i.e. Chihuahua Chirashi Hard Enamel pin, not Chihuahua Chirashi) Always assume this is the first contact and that folks know nothing about us - Always include links when mentioning products or pages. Never assume the recipient knows how to get somewhere or find something. Examples for each section Personalized greeting Always speak as if you are talking to an individual person, not a group of people. DO THIS "Hey {{first_name}}!" "Hi {{first_name}}!" "What's up, {{first_name}}?" NOT THIS "Hey everyone" "Hi guys" "I wanted to talk to you all about..." Introduce yourself and the Sushi Tomodachi Sushi Bar DO THIS "It's Tina again from the Sushi Tomodachi Sushi Bar!" "Tina here with the Sushi Tomodachi Sushi Bar!" "Tina again with another serving from the Sushi Tomodachi Sushi Bar!" NOT THIS "Its Tina" "I'm here to tell you about..." "(No mention at all, leaving the recipient wondering who the heck is sending this message)" Reiterate why they, as an individual person, got this email Always assume that this is the first Kitchen Update email someone is recieving and educate them. Always differentiate between Tasting Room Pin Club Member as unique from VIP to continue ongoing customer education. DO THIS "I sent you this e-mail because you're either a Tasting Room Pin Club Member, a VIP or you preordered something in this update." "You supported one of the items in this update somehow, either by being an esteemed Tasting Room Pin Club Member, a VIP who asked to hear about our recipes, or because you preordered one or more of these items." NOT THIS "You got this email because you're a Tasting Room Member" (Not everyone on the list is a member unless you specifically send a separate email to Members only) "You got this email because you're a VIP" (This inadvertently dismisses membership through percieved demotion by not validating their status as Tasting Room Pin Club Members!) "We're sending this email out to everyone who..." (Never reference entire audiences, speak only to the individual reading the email) "(No mention at all, leaving the recipient wondering why they got this email)" Reiterate what the Kitchen Report email is about Always assume that this is the first Kitchen Update email someone is recieving and educate them. DO THIS "Here's another Kitchen Update where I'll be sharing what we've been working on in the kitchen this week with you..." "Kitchen Updates are where you get the first bite of all the exciting things happening at the Sushi Bar..." "Kitchen Updates help me share what we've been cooking up for you..." NOT THIS "Here's an update on..." (Must specifically call it a "Kitchen Update") "Kitchen update! The Chihuahua Chirashi pins are..." (Must reiterate the purpose of this email!) "(No mention at all, leaving the recipient wondering why they got this email)" Table of Contents/Update Bulletpoints Must include a minimum of 3 updates Single sentence describing the Kitchen Update (News on all items in production) A sale CTA (with direct link) Tasting Room Update, Member Reminder or Membership Enticement with CTA Bulletpoint list of the updates included in the update Updates, separated into sectionsEach update must answer the following questions: ・・・・・・・ 🍣 TOPIC TITLE DIVIDER 🍣 ・・・・・・・・(Match emojis in the divider to table of contents) Who did the work? What has occured since last week? If nothing has occured, instead answer what will happen next? Where will they hear about this next? Will they get another kitchen update or is there a different update planned? Is there a blast going out featuring this later? When will the next update go out? Thank the reader and remind them that the kitchen is where to go for updates DO THIS "Thank you for supporting all these new dishes! You can check for updates on any preorder items during the week by visiting The Kitchen." "Thanks for reading and we can't wait to serve you these dishes. Remember that you can check The Kitchen anytime to see the most recent update!" "Thank you again for dining with us at the Sushi Tomodachi Sushi Bar. Check out the Kitchen anytime you're looking for an update on these or any of the other dishes we're working on!" NOT THIS "Thank you for reading, see you next time!" (Missing customer education) "Check The Kitchen anytime for updates" (Missing gratitude towards customer) "(No ending at all, making the email feel cut off abruptly)" Sign off with your name and title

Email Template: Kitchen Update

Please login to access Team Resources

You're not logged in!

Leave a comment