Summary: AT THE CON: Pins in the Secret Menu binder are for VIPs with accounts who accept marketing only. Sales should ALWAYS be paired under a customer account - No email, no sale. PREPPING THE BINDER BEFORE A CON: Secret Menu should always have clear pin names and instructions If a pin is sold out, take it out and place a "SOLD OUT" sign on it. There should never be a pin shown in the binder that is not in the con inventory for the event. Meal Tickets are provided when someone preorders a pin. Meal Tickets are sorted in alphabetical order Stock 10 of each ticket Cross Reference the Kitchen Page - All pins on that page should be in the binder. Details: At the Con PINS IN THE SECRET MENU BINDER ARE STRICTLY FOR VIPS AND TASTING ROOM MEMBERS ONLY. MEMBERS ONLY PINS ARE FOR TASTING ROOM MEMBERS ONLY. These pins should never be sold to anyone without an account. What this means: The customer must have an e-mail address in our system - AND - Their account must be marked as "Accepts Marketing" How do we know if they are VIP? Lookup their e-mail address in the POS system. When located on POS, the customer's profile must show as "Accepts marketing" Or the customer can login to the SushiTomodachi.co website on their phone and show you their account page (It says if they are VIP) What do we do if they aren't? Remember the Recipe for Success: Keep 'em comin back for seconds with fast, amazing service with a smile. Here's how to apply the recipe in different situations: #1: They already want to buy something else Keep 'em comin' back: If the customer is already interested in making a purchase, they already plan on coming back, so give them... fast, amazing service: Let them know you can sign them up for VIP when they complete their first purchase. This is fast, amazing service because they customer no longer needs to take any extra steps or fill out anything - you handle it all for them by simply following the normal checkout ask process. #2: They are in the system, but they're not marked as "Accepts Marketing". Keep 'em comin' back: If the customer has an account, they likely didn't finish the setup, or unsubscribed at some point ... fast, amazing service: Let them know that with their permission, you can update their account for VIP. This is fast, amazing service because they customer no longer needs to take any extra steps or fill out anything - you handle it all for them by simply editing their account. #3: They just want -the one pin- from the Secret Menu and they are not in our system. Keep 'em comin' back: If the customer is truely invested, they'll sign up. They'll either scan the QR code on the front and sign up on their own. If they hesitate to sign up, you can suggest that you can sign them up during the checkout process. fast, amazing service: Let them know that with their permission, you can update their account for VIP. This is fast, amazing service because they customer no longer needs to take any extra steps or fill out anything - you handle it all for them by following the normal ask steps.