UTM Source, Medium, Campaign and Content reference

In this article Link Requirements How to generate Tracking Links utm_source & utm_medium reference list Link Requirements Every single call to action we make needs... utm_source (Where is this traffic coming from?) utm_medium (What is the medium?) utm_campaign (What campaign are we driving?) utm_content (What is the person clicking on?) WHEN LINK IS VISIBLE: Use URL Redirect to create a shortlink that hides the UTMs (for example, http://www.sushitomodachi.co/helloig is the shortlink that contains UTMs for folks coming from Instagram. How to generate tracking links I've provided a UTM Tracking Link Generator tool here; ALWAYS preview and test links before making them live. GO TO UTM TRACKING LINK GENERATOR SHEET utm_source & utm_medium reference Source will always be one of the following unless specifically stated otherwise, with the corresponding mediums under it: website: For any traffic originating directly from the website blog kitchen tastingroom collection product neko klaviyo email sms push convention: self explanatory flyer business-card pack-in conversation: for use with customer service generated links customer-service guest team direct-mail: for all direct mail physically shipped via USPS bday-card: for birthday card campaign holiday-card: for holiday campaign makimail: for makimail shipments pack-in: Pack ins included in orders social: umbrella source for ALL social media sources instagram bsky x furaffinity typeform: from surveys utm_campaign reference Source will always be one of the following unless specifically stated otherwise, with the corresponding mediums under it: attract: default traffic acquisition campaign convert: default signup acquisition campaign collect: default sales acquisition campaign (con names)furryweekendatlanta/anthrocon/other-event-name: for use when advertising at specific events. Unique because this helps track event specific return. tastingroom: For tracking efficacy with TastingRoom Members. Add the tier level when targeting specific customers, i.e. tastingroom-kaiseki customer-service: for tracking items engaged with through customer service channels, i.e. through contact forms requesting help or e-mail interactions kitchen-update

UTM Source, Medium, Campaign and Content reference

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